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Before/After
Miracle Method specializes in restoring tubs, ceramic tile, and countertops. When you visit their homepage you’ll see this nifty before/after widget (screenshot): My video to describe how widget works:...
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What’s More Valuable: Email Address or Phone Number?
Noticed something new on mobilehomepartsstore.com. On their site footer they have this overlay: I was a little surprised because normally sites ask for my email address. I never considered the option...
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Unique Chat Prompt
Chat is an incredibly valuable tool. If your site has chat you know chat conversion rates are at least 2x site average. On the flip side, however, chat utilization is typically low. To boost usage some...
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Site Search
If your site has a search box and a user enters multiple search terms (one after another), it tells us two things: a.) they are motivated, b.) they are having a difficulty locating their target item....
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Think Different
1: Brick and mortar retail is really cost intensive. 2: Brick and mortar retail can’t compete again Amazon.com. 3: With brick and mortar retail one has to sign long-term storefront leases. 4: Enter...
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Site Search
If your site has a search box and a user enters multiple search terms (one after another), it tells us two things: a.) they are motivated, b.) they are having a difficulty locating their target item....
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Email Signup Trick
Every site shows an email signup popup, and 98% of users click the close button. Why? Because the signup request doesn’t have the right context. The user has just landed on the site, they don’t even...
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But Things Have Always Been Done This Way
Coming up with new ideas is hard and the brain is lazy. So when we think of new ideas the brain shouts, “But things have always been done this way”. I’m sure Nikki Sylianteng had those same thoughts...
View ArticleNew Idea to Possibly Reduce Checkout Friction
I just had this idea so it’s a little half-baked but worth sharing:
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New: Amazon Locker
It’s really hard to keep up with the advances Amazon makes every 14 days or so. Just noticed something new on Amazon checkout. They displayed the option to try Amazon Locker: And when I clicked it was...
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